About Revlance
Built by operators, for operators
Revlance was founded in Atlanta in 2024 by Brianna Okafor after years in retail commerce operations — watching loyalty programs break at every integration point, and deciding there had to be a better way.
Our mission
"The problem isn't the loyalty program itself — it's the three-vendor patchwork underneath it. Revlance is the platform we wished existed."
Four people building the platform
A small team with deep retail operations and API infrastructure experience — building the tool they spent years wishing someone else would build.
Brianna Okafor
CEO & Co-Founder
Built Revlance after years in retail commerce operations, watching loyalty programs break at every integration point.
Marcus Delacroix
CTO & Co-Founder
Previously built commerce APIs at a regional payments company. Designed Revlance's event-driven architecture from the ground up.
Priya Sundaram
Head of Integrations
10 years in retail POS and ERP integration engineering. Built the connector library that makes Revlance work with the systems retailers already run.
Jamie Collier
Head of Customer Success
Previously managed loyalty programs for a sporting goods chain. Knows what operators need because he's been on their side of the table.
Why we built Revlance
Brianna Okafor spent most of her early career on the operations side of retail — managing the systems that make loyalty programs run, or more accurately, fail to run correctly across channels. She watched regional retail chains spend six-figure budgets stitching together three-vendor loyalty stacks, only to end up with a program where in-store and online points were effectively running in parallel universes.
The customers noticed. Members who bought both in-store and online had no idea what their actual balance was. Cashiers fielded questions they couldn't answer. And the loyalty team spent half their week reconciling data between vendors — time that should have gone into improving the program.
In 2024, Brianna partnered with Marcus Delacroix to build the platform she'd spent years describing to every loyalty vendor she'd worked with. The thesis was simple: retail chains don't need a better loyalty app. They need a better API layer — one that puts the rules in one place and lets every touchpoint speak to it consistently.
Revlance is built in Atlanta, GA, and our first customers are regional retail chains in the Southeast. We're a team of four, bootstrapped, and we spend most of our time talking to loyalty program managers and VP Digital Commerce leads who are exactly as tired of the patchwork problem as Brianna was when she started building.
Join our journey
We'd love to hear from you — whether you're evaluating Revlance or just want to talk about loyalty program operations.