Behavioral personalization for DTC product grids

Your product grid shows 50,000 SKUs. Every shopper sees the same twelve.

Revlance reads scroll depth, hover time, and micro-abandonment signals to surface what each visitor is most likely to buy — not what sold last week.

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1
grid variant shown to all visitors by every rule-based merchandising setup — regardless of catalog depth
67%
of DTC shoppers abandon when the first 8 product tiles don't match what they're actually shopping for
<3
active merchandising rules maintaining the average Shopify store with 10,000+ SKUs in its catalog

Three signals most tools ignore

  • Scroll depth pattern
    How far a shopper scrolls — and how fast — reveals whether they're browsing or hunting for something specific.
  • Hover duration on product tiles
    Time spent hovering on a tile (without clicking) is a purchase consideration signal most analytics platforms throw away.
  • Return-visit momentum
    The velocity of return visits and what changed in the cart between sessions captures buying intent before conversion.

Three places every DTC brand leaves conversion on the table

Homepage modules
The first grid every shopper sees
Revlance reorders your homepage product module in real time based on what each shopper's current session is telling us. No manual rules to maintain. No stale bestsellers pulled from two weeks ago because nobody had time to update the rule.
Typically +12–18% CTR on homepage hero grid
Product grid
Collection pages ranked for each visitor
Rerank collection pages and search results by individual preference, not category bestsellers. A shopper who spent 4 minutes in lighting doesn't want the same above-the-fold grid as someone browsing outdoor furniture.
+19% CVR at Kartela Home
Email blocks
Recommendation blocks in Klaviyo flows
Drop a dynamic rec block into any Klaviyo flow. Recommendations draw from the behavioral preference model — so a shopper who hovered on outerwear for 4 minutes before buying a t-shirt gets outerwear in their next email, not more t-shirts.
+31% email CTR at Mondre Apparel
+19%
conversion rate lift
Kartela Home, Atlanta DTC furniture
+31%
email click-through after enabling rec blocks
Mondre Apparel
4.2×
more product detail page views
Pella Botanics

What merchants say

We had 8,000 SKUs and three merchandising rules. Revlance took that from a maintenance problem to a performance channel.
Maya Kessler
VP Growth, Kartela Home
The hover signal insight alone changed how we think about above-the-fold grid ordering. We shipped 3 grid variants in a week.
Jordan Torres
Head of E-commerce, Mondre Apparel

Stop guessing which products to put above the fold.

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