Blog
Practical writing for retail loyalty program managers, engineering leads, and VP Digital Commerce — from the Revlance team.
Most regional retail chains run 3–5 disconnected loyalty systems. We examined the hidden cost of stitching them together — and why the math is finally pushing operators toward unified APIs.
Read articleHow do you ensure a customer earns the right points whether they buy in-store at checkout or via your mobile app at 11pm? A breakdown of the event schema patterns loyalty engineers use.
Read articleSilver, Gold, Platinum — and the edge cases nobody tells you about. Designing a tier rules engine that handles qualification windows, downgrade logic, and tier-lock promotions.
Read articleA rewards catalog is the visible face of your loyalty program. We look at how catalog structure, SKU eligibility rules, and burn-rate controls affect both engagement and breakage.
Read articleIntegrating your loyalty program with a POS isn't a single API call — it's a negotiation between three vendors, a legacy terminal, and a franchisee who hasn't updated firmware since 2019.
Read articleBreakage — unredeemed points that expire — is often misread as free profit. We examine why high breakage actually signals a disengaged member base and what to do about it.
Read articlePassKit, Google Wallet Objects API, and real-time push updates — a practical walkthrough for engineering teams adding mobile wallet passes to their loyalty platform.
Read articleWhich behavioral signals predict member disengagement before it shows up in your active-user numbers? We review the features that perform best in retail loyalty churn models.
Read articlePoint farming, referral abuse, and account takeover — the threat landscape for retail loyalty programs and practical detection patterns that don't create friction for legitimate members.
Read articleHow should you price your loyalty currency? Too generous and the program is unprofitable. Too stingy and members disengage. A framework for modeling earn/burn ratios across product categories.
Read articleMoving from three legacy loyalty vendors to a single API is not a lift-and-shift. We document the migration playbook — data mapping, parallel-run period, POS cutover sequencing.
Read articleReal personalization in loyalty programs means offer eligibility logic tied to purchase history, category affinity, and visit recency — not just putting the member's name in the subject line.
Read articleShould a regional chain join a coalition program or build its own proprietary loyalty system? We walk through the tradeoffs — and when a unified API makes both possible.
Read articleIncremental revenue, reduced churn, and basket size lift — the metrics that retail loyalty programs are actually measured on, and how to instrument your data pipeline to produce them.
Read articleNew articles on engineering, analytics, and retail loyalty program strategy — a few times a month.