Customer Stories
How retail chains use Revlance to unify loyalty
Three retail operators who replaced disconnected loyalty systems with a single Revlance integration — and what changed for their programs.
Customer case studies
Outdoor Retail
Hargrove Outfitters
The Challenge
Hargrove was running their in-store loyalty through their POS vendor's loyalty module and their e-commerce loyalty through a separate SaaS tool. Members who shopped both channels had separate point balances — and their loyalty team spent hours each week trying to reconcile them manually.
Grocery
Elmdale Market
The Challenge
Elmdale's loyalty program had 5 tiers and complex downgrade logic — members who didn't shop for 60 days dropped a tier, but with a 30-day grace period if they'd made 3+ purchases in the prior quarter. Their legacy system couldn't model this, so they'd simplified their tier rules to the point of meaninglessness for top-tier members.
Sporting Goods
Vantage Sport
The Challenge
Vantage had a highly engaged mobile-app user base but their loyalty program had no mobile wallet presence. Members had to log in to the app to check their balance — friction that was measurably suppressing redemptions at checkout. They needed a way to surface loyalty passively in the member's digital wallet.
In their own words
"We spent 18 months trying to get our in-store and online loyalty points to sync. Revlance did it in three weeks."
"The tier rules engine is the first one I've seen that handles our downgrade grace period logic without custom engineering on our end."
Join retail chains already running unified loyalty
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